Creative direction & content systems for beauty & wellness brands.
Supporting brands from campaign idea to how it shows up across content and social.
What We Do
Campaign & Creative Direction
Campaign concepts, idea development, visual direction, moldboards, references
Art DIrection
Shot list development, composition, lighting + styling references, casting direction, and guidance for how content is captured.
Content & Social
Content planning, social rollout, platform direction, and visual content (AI supported or traditional, when needed)
Creative Consulting
1:1 strategy sessions, brand audits, campaign feedback.
Why Guava?
Content needs have grown fast, we know.
Brands are expected to produce more, test more, and constantly stay visible. Without the right direction, that quickly turns into inconsistency.
Guava Butter supports both sides of that– the creative behind what you’re making, and the content support to sustain it.
How We Work
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For brands that need consistent creative and content
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For campaign, launches, or specific needs.
