client: moon juicematcha neuro magnesi-on campaign “feel your genius”
creative direction + art direction | september 2025
the “Feel Your Genius” campaign reframed brain care as creative power within today’s distraction economy. Rather than presenting cognitive health through clinical wellness imagery, the concept positioned the product as a ritual for reclaiming focus and clarity in an overstimulated digital world. visually, the campaign drew inspiration from early 90s Apple advertising and tech culture, incorporating vintage Macintosh computers and clean digital references to evoke creativity, innovation, and big ideas. The resulting imagery blended nostalgic tech aesthetics with a contemporary wellness lens, positioning the product as fuel for thinking clearly and creating boldly. oversaw and guided the application of the visual system across email, paid media, and ecommerce, maintaining visual cohesion across the campaign.
client: moon juicelemon neuro magnesi-om campaign
creative direction + art direction| march 2026
expanded the neuro magnesium line with a flavor designed for morning use, developing the visual direction for the launch campaign. the campaign focused on mood and sensory experience, positioning the product as part of a daily reset ritual and translating that into a cohesive visual language across campaign imagery and brand touchpoints. directed and approved the application of the visual system across email, paid media, and ecommerce, maintaining consistency and cohesion across the campaign.
client: moon juicebliss miss campaign
creative direction + art direction | november 2025
developed the visual direction for the bliss holiday campaign, translating the brand’s red packaging into a playful, indulgent visual world.the art direction embraced abundance and energy through tactile, sensory moments, poured cocoa textures, richly styled compositions, and layered holiday elements such as red tableware, chili pepper ornaments, and nostalgic objects.introduced a hand-drawn typographic style that extended across campaign and social, reinforcing a more expressive and playful brand voice. directed and approved the application of the visual system across email, paid media, and ecommerce, maintaining cohesion across all campaign touch points.
client: moon juicesuperhair campaign “objects of ritual”
creative direction + art direction | august 2025
developed the visual direction for the superhair campaign, approaching hair health through a more honest and emotionally grounded lens, acknowledging experiences like shedding and thinning that are often underrepresented in beauty imagery. the visual language centered on quiet rituals of care, incorporating intimate objects such as heirloom combs, Mason Pearson brushes, scrunchies, and everyday grooming moments. Macro textures of hair, water, and product created imagery that felt tactile, vulnerable, and human while maintaining softness and beauty. directed and approved the application of the visual system across email, paid media, and ecommerce, maintaining cohesion across all campaign touchpoints.
